Chui Ling shares her journey on how she transformed her creativity in the entertainment space into the business world, and then sets the expectations for what students will learn in this course.

Transitioning from employee to entrepreneur is as exciting as it is difficult. At the peak of her career in the entertainment industry, Chui Ling passed on opportunities to venture into the business world, being unable to break free from the employee mindset. Here, she shares how she’s found her way through overcoming those challenges that are holding you back from chasing your dreams.

Chui Ling discusses her experiences and situations that she put herself through in the early days as a first-time entrepreneur. Learn her guiding principles for mastering the ropes of business to build successful companies.

The marketplace is crawling with opportunities. Chui Ling shares examples of how she used her knowledge and skills in the media industry to pivot creatively into businesses that gave her an edge over others.

Chui Ling describes the risks involved in business that one should pay close attention to—

with emphasis on having partners onboard. Learn to take necessary precautions before recruiting partners for your business.

Chui Ling believes a brand’s value proposition can make all the difference in conversions, and as a result, revenue. Learn how to clearly express your brand’s promise in a way that is specific, pain-focused and exclusive.

Chui Ling introduces a philosophy for brand positioning and how you can go about creating a relatable, eye-catching brand to impress your prospects and loyal customers.

Entrepreneurs often deal with nasty surprises and setbacks. Yet, according to Chui Ling, one of the most overlooked, underrated skills in business is to manage self-expectations and business expectations in order to stay motivated and focused.