Fabian introduces and breakdowns the SOSTAC model in relation to developing a marketing plan and why the framework is important to businesses of all sizes in their marketing efforts.

Understand how the NPS concept help marketers increase efficiency, effectiveness and determine the level of interest that a prospect is at the current stage of his or her path to purchase goods or services from a business.

Learn to read the NPS score of your customers within the scoring matrix and build an action plan for each customer group. Fabian then goes deeper into explaining how experienced marketers determine the difference between their business and that of their competitors.

Fabian identifies critical performance matrixes that seeks to improve your marketing efforts and shares how you can validate your product against that of a competitor. In lesson 4, you’ll be introduced to key concepts of ANSOFF, BCG and GE-McKinsey matrixes and how they apply to evaluating a company’s product life cycle.

Given the fast-paced business landscape today, find out if macro-environmental factors present an opportunity or a threat to your business direction using the PESTEL framework.

Fabian breaks down his strategy in detail to measure marketing effectiveness and improve your overall performance in terms of lesser wastage in ad spend, better audience targeting and effective ad messaging to reduce your cost of customer acquisition.

To determine how a business reaches its goals, Fabian introduces the STOP and SIT models whereby customer types within a geographical market are determined with works flows, resources, branding awareness and even product types and services—to marketing priorities and focus on creating the buyer’s journey and sales funnels that is specific to the market.

Learn how to incorporate omnichannel marketing, automation and CRM systems as part of your organization’s marketing tactics, focusing on the need for a seamless customer experience to improve sales and productivity.

Fabian expresses the importance of understanding different channel’s value such as email marketing coupled with a lead generation funnel, Search Engine Optimization and Google Search Ad to amplify your reach and revenue.

Give your business heightened opportunities to engage audiences and specific demographics using Facebook advertising and Google Display Network.

To achieve the end goals of your business, proper resource allocation is a must. Here, Fabian introduces ways to cover the short fall of experience or skills to successfully execute and achieve planned goals.

Get insights to what tools and techniques Fabian uses to measure actual marketing performance against planned performance. Learn to identify gaps so as to refine the marketing plans and execution to achieve better results.Get insights to what tools and techniques Fabian uses to measure actual marketing performance against planned performance. Learn to identify gaps so as to refine the marketing plans and execution to achieve better results.